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Statistical Methods in Customer Relationship Management
book

Statistical Methods in Customer Relationship Management

by V. Kumar, J. Andrew Petersen
September 2012
Intermediate to advanced
286 pages
8h 7m
English
Wiley
Content preview from Statistical Methods in Customer Relationship Management

Appendix D

Accelerated Lifetime Model

(Source: Franses and Paap [1])

In the estimation of duration models, the log-likelihood function is

(D.1) equation

where img is defined as a 0/1 dummy that is 1 if the observation is not censored and 0 if the observation is censored, and img is a vector of the model parameters consisting of img and the distribution-specific parameters. The log-likelihood function is given by

(D.2) equation

The maximum likelihood (ML) estimator img is the solution of the equation

(D.3) equation

In general, there are no closed-form expressions for this estimator and we have to use numerical optimization algorithms such as Newton–Raphson to maximize the log-likelihood function. The ML estimates can be found by iterating over

(D.4)

until convergence, where and denote the first- and second-order derivatives ...

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Publisher Resources

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