Chapter 18
Protecting Intellectual Property
IN THIS CHAPTER
Understanding why protecting intellectual property is critical
Applying for a patent
Establishing a copyright
Registering a trademark
Licensing to milk the cash cow
Intellectual property is the oil of the 21st century.
—MARK GETTY, CO-FOUNDER AND CHAIRMAN OF GETTY IMAGES AND SON OF J. PAUL GETTY, OIL TYCOON
You or your company came up with a great idea, a design, a training module, or a product you believe can be a real money maker and is worth protecting. It's time to apply for a patent. Establish a copyright. Register a trademark. Become a licensee. Whether you’re part of a startup or a multinational company, it's important to safeguard your intellectual property (IP) from theft or copying. To begin, take these measures:
- Be careful whom you trust with your ideas.
- Ask employees, partners, and anyone else privy to your idea to sign a confidentiality or non disclosure agreement.
- Document your concepts in excruciatingly ...
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