June 2023
Beginner
336 pages
6h 52m
English
Content preview from Technical Writing For Dummies, 2nd Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 19
Ten Tips for Writing a Whitepaper
IN THIS CHAPTER
Writing a compelling whitepaper
Making your paper memorable
Promoting and measuring ROI
A lot of progressives really believe that if we can turn out one more whitepaper with bullet points about how to fix Problem X, we can fix it. But that's not primarily the way you reach people or move them. You reach the heart first.
—ROBERT GREENWALD, BRAVE NEW FILMS, A NONPROFIT FILM AND ADVOCACY ORGANIZATION
A whitepaper is an informational, persuasive, authoritative, in-depth report on a specific topic. It’s intended to help learners understand an issue, solve a problem, or make a decision. Politicians use whitepapers to influence peers or constituents to think or vote a certain way. The government issues whitepapers to present policy preferences before it introduces legislation. Companies issue whitepapers to market their businesses and stand out as thought leaders in their fields. In addition, many nonprofits use whitepapers to showcase their understanding of key issues, highlight their expertise in solving complex social issues, and share their success stories.
Consider Your Audience
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.