October 2009
Intermediate to advanced
272 pages
5h 1m
English
Content preview from The 22 Immutable Laws of BrandingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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About the Author
Al Ries is one of the world's best-known marketing strategists. He is the author of such bestselling books as Positioning and The 22 Immutable Laws of Marketing. His daughter and co-author Laura Ries is a partner in their consulting firm, Ries & Ries, which works with many Fortune 500 and Internet companies.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.