October 2009
Intermediate to advanced
272 pages
5h 1m
English
Also by Al Ries and Laura Ries
The Fall of Advertising and the Rise of PR
Also by Al Ries
Focus: The Future of Your Company Depends on It The 22 Immutable Laws of Marketing* Horse Sense* Bottom-Up Marketing* Marketing Warfare* Positioning: The Battle for Your Mind* *With Jack Trout
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