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The 22 Immutable Laws of Branding
book

The 22 Immutable Laws of Branding

by Al Ries, Laura Ries
October 2009
Intermediate to advanced content levelIntermediate to advanced
272 pages
5h 1m
English
HarperCollins Publishers
Content preview from The 22 Immutable Laws of Branding

7 THE LAW OF GLOBALISM

 

The Internet will demolish all barriers, all boundaries, all borders.

One of the major factors driving the global economy of the nineties was the collapse of communism in the late eighties. Instead of a world divided into armed camps, everybody was suddenly in the same boat.

Instead of trading insults, the major countries of the globe started to trade products and services.

But what caused the fall of communism? In our opinion, it wasn’t the massive military buildup in the West, although that might have been necessary for defensive purposes. In our opinion, it was television.

If you visited the USSR before its fall, you know that the population was under intense publicity pressure to believe that everything was superior ...

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Publisher Resources

ISBN: 9780061983672