10 THE LAW OF DIVERGENCE
Everyone talks about convergence, while just the opposite is happening.
Whenever a new medium hits town, the cry goes up, “Convergence, convergence. What is this new medium going to converge with?”
When television hit town, there were stories everywhere about the convergence of TV with magazines and newspapers. You weren’t going to get your magazines in the mail anymore. When you wanted an issue, you would hit the button on your TV set and the issue would be printed out in your living room. (We don’t make these things up. We just report the facts.)
When the Internet arrived, the same type of stories appeared. Now you can surf the Net while you watch TV. (Microsoft’s WebTV is the leading supplier of this service.)
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