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The 22 Immutable Laws of Branding
book

The 22 Immutable Laws of Branding

by Al Ries, Laura Ries
October 2009
Intermediate to advanced content levelIntermediate to advanced
272 pages
5h 1m
English
HarperCollins Publishers
Content preview from The 22 Immutable Laws of Branding

2 THE LAW OF INTERACTIVITY

 

Without it, your Website and your brand will go nowhere.

Not since television took off in the early fifties has the nation seen such a technological revolution as the Internet. For a time, Internet usage was literally doubling every month.

There is a relationship between television and the Internet. Each is a communications medium. And nothing on earth affects more people in a more powerful way than the introduction of a major new mass-communications medium.

Over the course of human history, there have been five such introductions:

  1. The book
  2. The newspaper, or periodical, which includes magazines
  3. Radio
  4. Television
  5. The Internet

(While the telephone is a communication device and has had a long-lasting effect on people’s ...

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Publisher Resources

ISBN: 9780061983672