4 THE LAW OF THE PROPER NAME
Your name stands alone on the Internet, so you’d better have a good one.
The torrent of generic brand names on the Internet provides hope for the late starters. If you can launch a Website with a good idea and a good brand name, you are in a good long-term position. You can wait until the generic site names drop out of sight and then jump in and win big.
Make no mistake about it. Your name stands alone on the Internet and is by far your most valuable asset. This is one of the major differences between the Internet and the physical world.
In the physical world, there are many clues to a company’s purpose. Location, window displays, even the size and architecture of the building. A hotel looks like a hotel, a bank ...
Get The 22 Immutable Laws of Branding now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
