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The 22 Immutable Laws of Branding
book

The 22 Immutable Laws of Branding

by Al Ries, Laura Ries
October 2009
Intermediate to advanced content levelIntermediate to advanced
272 pages
5h 1m
English
HarperCollins Publishers
Content preview from The 22 Immutable Laws of Branding

8 THE LAW OF TIME

 

Just do it. You have to be fast. You have to be first. You have to be focused.

Haste makes waste, but waste is often the most important ingredient in a successful Internet launch.

If you want to be successful in business . . . in branding . . . in life . . . you have to get into the mind first. Notice we said “mind,” not “marketplace.”

Being first in the marketplace doesn’t buy you anything except a license to try to get in the mind first. If you throw away that opportunity by being too concerned with getting all the details right, you’ll never get it back. (Perfection in infinite time is worth nothing.)

What many managers are calling “the first-mover advantage” is a myth. There is no automatic advantage to being the first ...

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Publisher Resources

ISBN: 9780061983672