October 2009
Intermediate to advanced
272 pages
5h 1m
English
Content preview from The 22 Immutable Laws of BrandingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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8 THE LAW OF TIME
Just do it. You have to be fast. You have to be first. You have to be focused.
Haste makes waste, but waste is often the most important ingredient in a successful Internet launch.
If you want to be successful in business . . . in branding . . . in life . . . you have to get into the mind first. Notice we said “mind,” not “marketplace.”
Being first in the marketplace doesn’t buy you anything except a license to try to get in the mind first. If you throw away that opportunity by being too concerned with getting all the details right, you’ll never get it back. (Perfection in infinite time is worth nothing.)
What many managers are calling “the first-mover advantage” is a myth. There is no automatic advantage to being the first ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.