October 2009
Intermediate to advanced
272 pages
5h 1m
English
Haste makes waste, but waste is often the most important ingredient in a successful Internet launch.
If you want to be successful in business . . . in branding . . . in life . . . you have to get into the mind first. Notice we said “mind,” not “marketplace.”
Being first in the marketplace doesn’t buy you anything except a license to try to get in the mind first. If you throw away that opportunity by being too concerned with getting all the details right, you’ll never get it back. (Perfection in infinite time is worth nothing.)
What many managers are calling “the first-mover advantage” is a myth. There is no automatic advantage to being the first ...