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The Art of War for Small Business
book

The Art of War for Small Business

by Becky Sheetz-Runkle
June 2014
Beginner
224 pages
4h 27m
English
AMACOM
Content preview from The Art of War for Small Business

2

THE POWER OF APPLYING THE ARTOF WAR FOR SMALL BUSINESS

We take our perspectives everywhere we go. Everything we say and do is autobiographical. If you want to read The Art of War as a book on winning and keeping peace, you can. You can read it as a book of aggression. I’m a lifelong martial artist, small-business and marketing practitioner, and history enthusiast. I respect “just wars” and the soldiers who fight them and, like Sun Tzu, I believe that war is best when it’s uncommon. As I closely follow public policy in the international arena, I understand the threat and reality of war as a historical constant. The weak are overrun by the strong. People everywhere are in a state of competition.

Business, too, in many ways, is like war. Small ...

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Publisher Resources

ISBN: 9780814433812