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THE POWER OF APPLYING THE ARTOF WAR FOR SMALL BUSINESS

We take our perspectives everywhere we go. Everything we say and do is autobiographical. If you want to read The Art of War as a book on winning and keeping peace, you can. You can read it as a book of aggression. I’m a lifelong martial artist, small-business and marketing practitioner, and history enthusiast. I respect “just wars” and the soldiers who fight them and, like Sun Tzu, I believe that war is best when it’s uncommon. As I closely follow public policy in the international arena, I understand the threat and reality of war as a historical constant. The weak are overrun by the strong. People everywhere are in a state of competition.

Business, too, in many ways, is like war. Small ...

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