3
UNDERSTAND YOURSELF
Full, complete, and actionable knowledge of the army is fundamental for Sun Tzu. Similarly, you can never effectively act on any understanding of your enemy or your market without a thorough understanding of your organization. If you can’t honestly assess where you’re strong and where you’re weak, any victory you achieve will be fleeting.
BRUTAL HONESTY: OVERCOME FALSE ASSUMPTIONS
False assumptions are the self-perpetuating common plague of some small-business leaders. If the assumers aren’t careful, they’ll hear and parrot the same party lines again and again and pass these misguided ideas onto the entire team. This path serves to further isolate leadership from actual marketplace facts by allowing people to continue to ...
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