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FOCUS
Those of us who’ve worked for and in small businesses know it all too well. Very often a less structured and even sporadic culture can lead to lack of focus and poor organizational discipline. Its genesis is understandable, entrenched in the breakneck pace and constant change that’s required to keep up and to lead the pack. But as we all also know, this situation brings with it some unwelcome by-products that hinder small businesses and force us to play catch-up, duplicate efforts, and otherwise waste time. Sun Tzu called for single-purpose focus for his armies to be successful. Small businesses need this focus, too, if they are going to be market dominators. If that’s your goal, you’ll do well to implement some of Sun Tzu’s instruction ...
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