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The Art of War for Small Business by Becky Sheetz-Runkle

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15

SUN TZU AND THE FUTURE OFYOUR BUSINESS

Now that you’ve studied the twelve key attributes, here’s the question you should ask yourself: If Sun Tzu were running your small business, what would he do differently to bring it into accord with his battlefield strategy?

The spirit of Sun Tzu will be within you if you pose this question to yourself. Take these principles to heart and use them to defeat even your biggest competitors. How will you use The Art of War to dominate your market?

KEY THEMES FROM THE ART OF WAR

Here is a summary of Sun Tzu’s fundamental principles that apply to small business. Use them as an ongoing reference your business:

Acquire a comprehensive understanding. A full understanding of your organization’s weaknesses and strengths, ...

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