How well any business understands its adversaries is a determining factor in whether it wins or loses. Understanding the strengths, weaknesses, and realities of your organization is fundamental, but it is, at best, 50 percent of the equation, as Sun Tzu tells us in this familiar passage:
If you know the enemy and know yourself, you need not fear the result of a hundred battles.
Sun Tzu’s direction on understanding the enemy is foundational to every chapter of The Art of War. Here we look at his most essential wisdom on how to develop and apply this knowledge.
If we know that our own men are in a condition to attack, but are unaware that the enemy is not open to attack, we have gone only halfway ...