March 2012
Beginner
713 pages
24h 48m
English
Content preview from The Art of SEO, 2nd Edition
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The Market Share of Search Engines
Figure 1-1 shows the US market share for search engines in July 2011, according to comScore. As you can see, Google is the dominant search engine on the Web in the United States.
Figure 1-1. Search engine market share (July 2011)
In many European countries, the disparity is even greater. However, in some markets Google is not dominant. In China, for instance, Baidu is the leading search engine. The result is that in most world markets, a heavy focus on SEO is a smart strategy for Google.
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