March 2012
Beginner
713 pages
24h 48m
English
Content preview from The Art of SEO, 2nd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Optimizing for News, Blog, and Feed Search
News, blog, and feed search is another large potential area of opportunity for optimization. This has a bearing not only on obtaining traffic directly from the search engines, but also in promoting your business in whole new ways.
Getting plugged in to news search, for example, can bring you plenty of quality traffic, but it can also result in your site being spotted by major media editors and writers, as well as bloggers who consume that media. This is the type of exposure that can lead to numerous links.
Blogs and RSS feeds offer a similar dynamic of getting your content in front of new readers through new channels. There is also a social aspect to blogging, due to the built-in mechanism for comments and the tendency for bloggers to interact heavily with each other.
Optimization for news, blogs, and feeds is an area that applies to a wide range of sites. We’ll start by looking at the optimization of RSS feeds.
RSS Feed Optimization
Many people mistakenly lump blogs and RSS together, but RSS has infinitely more applications beyond just blogs. RSS feeds can also be used for reporting upon or announcing news alerts, your latest specials, clearance items, upcoming events, new stock arrivals, new articles, new tools and resources, search results, a book’s revision history, top 10 best sellers (as Amazon.com does in many of its product categories), project management activities, forum/listserv posts, and recently added downloads. A good place to ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.