March 2012
Beginner
713 pages
24h 48m
English
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Chapter 4. First Stages of SEO
SEO projects require forethought and planning to obtain the best results, and SEO needs to be considered during, and incorporated into, all stages of a website development or redevelopment project. For example, the site architecture (including the selection of a content management system, or CMS), the marketing plan (including branding concepts), and much more are affected.
In this chapter, we will discuss several aspects of how SEO projects start, including:
Putting together an SEO plan
Performing a technical SEO audit of a site
Setting a baseline for measuring results and progress
These are the things you want to do at the very beginning of your SEO efforts for any website.
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.