Skip to Content
The Art of SEO, 2nd Edition
book

The Art of SEO, 2nd Edition

by Rand Fishkin, Eric Enge, Stephan Spencer, Jessie Stricchiola
March 2012
Beginner
713 pages
24h 48m
English
O'Reilly Media, Inc.
Content preview from The Art of SEO, 2nd Edition

Chapter 11. Domain Changes, Post-SEO Redesigns, and Troubleshooting

Whenever you make structural changes to your website, there is a risk that you will confuse the search engine and harm your search rankings. This can include changing your domain name, changing your content management system (CMS), redesigning your site—anything that fundamentally alters the landscape of your web presence.

In this chapter, we will review these types of scenarios from the top down. Be ready to refer back to Content Delivery and Search Spider Control in Chapter 6 to review the technical specifics of options for moving content from one location to another.

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

The Art of SEO, 3rd Edition

The Art of SEO, 3rd Edition

Eric Enge, Stephan Spencer, Jessie Stricchiola
The Art of SEO

The Art of SEO

Eric Enge, Stephan Spencer, Rand Fishkin, Jessie Stricchiola
The Art of SEO, 4th Edition

The Art of SEO, 4th Edition

Eric Enge, Stephan Spencer, Jessie Stricchiola

Publisher Resources

ISBN: 9781449324865Errata Page