March 2012
Beginner
713 pages
24h 48m
English
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Chapter 9. Optimizing for Vertical Search
Vertical search engines focus on specific niches of web content, including images, videos, news, travel, and people. Such engines exist to provide value to their user bases in ways that go beyond what traditional web search engines provide.
One area where vertical search engines can excel in comparison to their more general web search counterparts is in providing more relevant results in their specific category. They may accomplish this by any number of means, including making assumptions about user intent based on their vertical nature (an option that full web search engines do not normally have), doing specialized crawls, more human review, and the ability to leverage specialized databases of information (potentially including databases not available online).
There is a lot of opportunity in vertical search, so SEO professionals should seriously consider what potential benefits vertical search areas can provide to their websites. Of course, there are significant differences in how you optimize for vertical search engines, and that is part of what we will explore in this chapter.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.