March 2012
Beginner
713 pages
24h 48m
English
Content preview from The Art of SEO, 2nd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
How Search Engines Drive Commerce on the Web
People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. Ecommerce sales reported by the US Census Bureau were a healthy $47.5 billion (http://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf) in the second quarter of 2011.
It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. A Google study from 2011 showed that each $1 of online ad spend drives anywhere from $4 to $15 in offline sales (http://www.youtube.com/watch?v=Xpay_ckRpIU).
According to a March 2010 report from Forrester Research, over $155 billion worth of consumer goods were purchased online in the US in 2009. While that seems like a big number, the influence on offline sales was far greater. Forrester estimated that $917 billion worth of retail sales in 2009 were “web-influenced.” Further, online and web-influenced offline sales combined accounted for 42% of total retail sales. Local search is an increasingly important component of SEO, and one that we will explore in detail in Chapter 2.
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.