The Chinese e-Merging Market, 2nd Edition

Key Strategies for Different Company Types

While many Chinese companies have come to realize that the Internet is a great sales tool and already use it or are planning to use it as such, multinational companies have been rather slow to enter this fast-growing channel. This leaves a great deal of space for entrepreneurs and SMEs to enter the Chinese e-commerce market without having to face the amount of competition they would if they chose to make this move five years from now. All the individuals and companies that do recognize these opportunities must understand that entering the Chinese e-merging market will require a customized strategy. Most Chinese consumers, particularly the middle class living in urban centers, have shown their preference ...