Over the past decades, China gained the reputation of being the world’s factory, focusing solely on manufacturing exports. This is about to change. The role of e-commerce is tremendously important in the context of the Chinese government’s stated goal of relying less on exports to the recession-stricken West and focusing more on domestic consumption as a driver of further economic growth. In 2020, the Chinese e-commerce market matched the combined size of the American, British, Japanese, German and French markets. Foreign entrepreneurs and SMEs seeking to seize this opportunity need to be fully prepared to catch up with the rapid rise of e-commerce in China. With the highest number of Internet users worldwide—which in 2020 reached ...
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