Final Thoughts and Recommendations
E-commerce in China is here to stay. The Chinese online consumer population is huge and will keep steadily growing for the next 10 years. Starting from a low base 14 years ago, Chinese e-shoppers are nowadays more and more eager to buy any sort of products online, from electronics and clothes to books and food. Platform websites, and especially Taobao, have played a major role in boosting online consumption, while payment mechanisms such as Alipay have contributed to making consumers more confident when completing their online purchases. For foreign entrepreneurs and SMEs, e-commerce is a great way to access the Chinese market without having to invest directly. Marketplaces offer a relatively low-cost way of ...
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