O'Reilly logo

The Handbook of Strategic Public Relations and Integrated Marketing Communications by Clarke Caywood

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

May, William E., “Bill,” 233

MBA. See Masters in Business Administration

McCadney, Lauren, 150

McCain, John, 59, 759

McCain-Feingold Act. See Bipartisan Campaign Reform Act

McCallum, Scott, 128

McCamy, James L., 86

McCann-Erickson, 450, 746

McCaskill, Clare, 216

McClellan, Scott, 93

McConnell, Mitch, 216

McCormack, John, 83

McCormick, Gary D., 382

McDonald, J. Carlisle, 84

McDonald’s Corporation, 64, 162, 204, 359, 382, 434, 659, 666–67

McGarry Gowen, Chicago, 746

McGinn, Dan, 486

McGowan, Sharon, 296

MCI WorldCom, 63, 176, 364, 366, 371–72, 377, 401

McKenna, Margaret, 206

McKenna, Regis, 268, 580

McKinley, William, 77

McKinsey & Co., 200, 206, 447

McLuhan, Marshall, 72, 331, 664

MD Anderson Cancer Center, 579

Measurement

for evaluation, 33

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required