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The Handbook of Strategic Public Relations and Integrated Marketing Communications by Clarke Caywood

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CHAPTER 22STATE AND LOCAL GOVERNMENT RELATIONS: Guiding Principles

L. James NelsonPublic Affairs Consultant

When covering government, the media in the United States, and generally the world for that matter, invariably tends to focus its attention on Washington, DC. While no one would deny the importance to the direction of the country of the federal government—the administration, Congress, courts, the hundreds of regulatory bodies and everything else that lies within the infamous “Beltway” between Virginia and Maryland–increasingly it is at the state and local levels of government where “the rubber meets the road.”

Over the past 30 years, American business and organizations of all types have found that many of their challenges and opportunities ...

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