December 2011
Intermediate to advanced
640 pages
41h 57m
English
book
The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, 2nd Edition
by Clarke Caywood
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CHAPTER 44THE FOOD AND BEVERAGE INDUSTRY: Catering to People’s Palates
A STRATEGIC APPROACH TO PUBLIC RELATIONS
When you think about it, few things are more personal—more intimate—than food. To begin with, it goes into our mouths and inside our bodies. It satisfies our first appetite and provides us with the longest-lasting source of human pleasure. Food is necessary for its nutritional value, but the enjoyment associated with eating brings it into another realm: consider the friendships and family ties forged and renewed over meals, the cultural signposts food provides for immigrant ethnic ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.