CHAPTER 44THE FOOD AND BEVERAGE INDUSTRY: Catering to People’s Palates
A STRATEGIC APPROACH TO PUBLIC RELATIONS
When you think about it, few things are more personal—more intimate—than food. To begin with, it goes into our mouths and inside our bodies. It satisfies our first appetite and provides us with the longest-lasting source of human pleasure. Food is necessary for its nutritional value, but the enjoyment associated with eating brings it into another realm: consider the friendships and family ties forged and renewed over meals, the cultural signposts food provides for immigrant ethnic ...
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