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The Handbook of Strategic Public Relations and Integrated Marketing Communications by Clarke Caywood

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CHAPTER 44THE FOOD AND BEVERAGE INDUSTRY: Catering to People’s Palates

Richard L. NelsonVice President, Corporate CommunicationsACCO Brands Corporation

Marguerite CopelVice President, Corporate CommunicationsThe Dean Foods Company

A STRATEGIC APPROACH TO PUBLIC RELATIONS

When you think about it, few things are more personal—more intimate—than food. To begin with, it goes into our mouths and inside our bodies. It satisfies our first appetite and provides us with the longest-lasting source of human pleasure. Food is necessary for its nutritional value, but the enjoyment associated with eating brings it into another realm: consider the friendships and family ties forged and renewed over meals, the cultural signposts food provides for immigrant ethnic ...

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