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The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience by David Norton

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Thank you to my family (Kristin, Sophie, Owen, and Charlie) for their love and support as I have traveled the country and the world chasing my dreams. And to all of you I have worked with over the years; thank you for making the journey intellectually stimulating and fun, especially the teams at Harrah’s and GALE.

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