The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience

CHAPTER4

Innovative Loyalty Design in Other Industries

Tremendous Opportunity Across Industries

I have long felt that the things we accomplished at Harrah’s were applicable to a wide range of other industries, as we had many well-known companies come spend the day with us to talk and learn about loyalty, and I have certainly seen it in recent years on the consulting side. Clearly there are several key inherent advantages in the gaming industry to facilitate loyalty, including player cards that customers use to have their gaming activity tracked ...