September 2017
Beginner to intermediate
272 pages
4h 32m
English
book
The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience
by David Norton
Content preview from The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience
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PART 3
The Proliferation of Digital and Big Data
Digital Defined
For being such a pervasive part of our lives, digital is a term that is often misused. Some people think it only entails websites, while others realize that it enables immediate communication across multiple channels including mobile. This confusion permeates the agency world, with most agencies claiming they have digital expertise when they have no capability to build technically oriented digital solutions that improve the customer experience. To clarify what most agencies do from what we do at GALE, we often talk about the difference between digital communication, which is focused on upper-funnel activity, and digital marketing, which is focused on lower-funnel conversion. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.