O'Reilly logo

The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience by David Norton

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER13

Brand and Advertising Measurement and the Explosion of Digital Media

The well-known adage of “I know half of my advertising is working but I am not sure which half” still rings true for many companies when it comes to traditional advertising. TV advertising is a multibillion dollar business and will continue to be, even with the increasing penetration of watching shows on a variety of platforms; however, it is shocking that big brands aren’t more scientific about their spend so they can make more informed marketing mix decisions given ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required