September 2017
Beginner to intermediate
272 pages
4h 32m
English
book
The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience
by David Norton
Content preview from The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience
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CHAPTER17
Putting It All Together
We often dream big at GALE when we start working with great brands, even as we are very focused on delivering value quickly through an iterative approach. However, we do think it is possible to create a highly personalized experience across touchpoints, whether that is in casinos, financial services, healthcare, retail, or even CPG. It starts by putting together a highly skilled and diverse team, including big data experts, strategists, and creatives, that partners with an equally diverse and talented client team. ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.