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The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience by David Norton

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CHAPTER17

Putting It All Together

We often dream big at GALE when we start working with great brands, even as we are very focused on delivering value quickly through an iterative approach. However, we do think it is possible to create a highly personalized experience across touchpoints, whether that is in casinos, financial services, healthcare, retail, or even CPG. It starts by putting together a highly skilled and diverse team, including big data experts, strategists, and creatives, that partners with an equally diverse and talented client team. ...

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