September 2017
Beginner to intermediate
272 pages
4h 32m
English
book
The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience
by David Norton
Content preview from The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience
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CHAPTER3
The Evolution of Total Rewards
As we evolved Total Rewards over the years (see Figure 3.1), we considered the positive and negative dynamics of popular loyalty programs in our efforts to enhance the value proposition. When we started in 1998, there was only one tier in a program called Total Gold and focused primarily on slots players. The first thing we did was to add two tiers to the program, Platinum and Diamond, to create aspiration and engender more loyalty from our guests, as our research indicated we were only capturing 36 percent ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.