The Product Manager's Desk Reference

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CHAPTER 15 SYNCHRONIZING THE GEARS: THE MARKETING PLAN FOR THE PRODUCT

Executive Summary

The Marketing Plan for the product is a Functional Support Plan (FSP) from the Marketing department supporting marketing investments for the product.

One of the most visible areas of the Marketing Plan is the marketing mix, but the plan requires the integration of many other well-thought-out elements to be complete, effective and actionable.

Unlike other ...

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