The Product Manager's Desk Reference

Get full access to The Product Manager's Desk Reference and 60K+ other titles, with a free 10-day trial of O'Reilly.

There are also live events, courses curated by job role, and more.

CHAPTER 11 MAKING A MOLEHILL OUT OF A MOUNTAIN: THE CONCEPT PHASE

Executive Summary

New product concepts come from a variety of sources, including intensive market analysis, observation, and even structured ideation activities.

There are always going to be more ideas than there are resources to commercialize them. Not all ideas will make good business sense. A structured process helps to narrow down the field, quickly and efficiently.

The Concept ...

Get The Product Manager's Desk Reference now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial

Don’t leave empty-handed

Get Mark Richards’s Software Architecture Patterns ebook to better understand how to design components—and how they should interact.

It’s yours, free.

Get it now

Check it out now on O’Reilly

Dive in for free with a 10-day trial of the O’Reilly learning platform—then explore all the other resources our members count on to build skills and solve problems every day.

Start your free trial Become a member now