CHAPTER 19 POST-LAUNCH PRODUCT MANAGEMENT: RUNNING THE BUSINESS

Executive Summary

square Product managers and their teams are responsible for optimizing the performance of existing products, consistent with the strategies of the organization.

square When products are active in the market, the cross-functional product team should be the "board of directors" for the product, analyzing the product's performance and making the most appropriate strategic and tactical business decisions for the product.

Product teams cannot make optimal decisions for the business ...

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