The Product Manager's Desk Reference

Get full access to The Product Manager's Desk Reference and 60K+ other titles, with a free 10-day trial of O'Reilly.

There are also live events, courses curated by job role, and more.

CHAPTER 8 FINDING MARKETS TO CONQUER BY UNDERSTANDING CUSTOMER NEEDS AND MARKET SEGMENTS

Executive Summary

The more you know about the needs that motivate customers, the more you can learn how to attract them.

Understanding the benefits that customers value most can help you create the most potent product positioning.

Market segmentation models are highly transient and volatile because customers' needs continually evolve. Product managers need ...

Get The Product Manager's Desk Reference now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial

Don’t leave empty-handed

Get Mark Richards’s Software Architecture Patterns ebook to better understand how to design components—and how they should interact.

It’s yours, free.

Get it now

Check it out now on O’Reilly

Dive in for free with a 10-day trial of the O’Reilly learning platform—then explore all the other resources our members count on to build skills and solve problems every day.

Start your free trial Become a member now