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The Product Manager's Desk Reference
book

The Product Manager's Desk Reference

by Steven Haines
July 2008
Intermediate to advanced
600 pages
18h 15m
English
McGraw-Hill
Content preview from The Product Manager's Desk Reference

CHAPTER 21 ENOUGH'S ENOUGH! DISCONTINUING THE PRODUCT

Executive Summary

square Non-viable, non-critical products within the portfolio use vital resources that could be used for other product investments.

square Product disinvestment should seriously be considered for some products as an option during the life cycle product portfolio planning process.

square Product discontinuation may involve selling the product to another company or group of investors, or the sale ...

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Publisher Resources

ISBN: 9780071591348