April 2021
Intermediate to advanced
528 pages
13h 26m
English
Content preview from The Product Manager's Desk Reference, Third Edition, 3rd Edition
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1
CHAPTER
WHAT IS PRODUCT MANAGEMENT?
Executive Summary
Product management is the “holistic business management of the product” from the time it is conceived as an idea to the time it is discontinued and withdrawn from the market.
Product managers play a central role in product management. They are business managers. With the mindset of a general manager of CEO for the product’s business, they lead a cross-functional team to achieve the product’s strategic intent.
Organizations can achieve greater levels of efficiency if everyone uses ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.