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The Product Manager's Desk Reference, Third Edition, 3rd Edition
book

The Product Manager's Desk Reference, Third Edition, 3rd Edition

by Steven Haines
April 2021
Intermediate to advanced
528 pages
13h 26m
English
McGraw-Hill
Content preview from The Product Manager's Desk Reference, Third Edition, 3rd Edition

4

MODULE

CONTINUING THE JOURNEY: POST-LAUNCH PERFORMANCE MANAGEMENT

INTRODUCTION TO MODULE 4

The journey thus far has provided you with a great foundation. This foundation is captured in chapters focusing on leadership, decision-making, and finance. The journey has also helped you learn to focus your attention on the market—a focus that leads to meaningful insights and realistic strategies. Equipped with the right tools, you were then led through the process of driving a product from idea through design and development, and into the market. It’s now time to transition to one of the most important areas of work: post-launch performance management.

Throughout this book, I’ve repeatedly asserted that business is business. To that end, the product ...

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Publisher Resources

ISBN: 9781260468557