February 2018
Beginner
312 pages
5h 3m
English
A loud voice cannot compete with a clear voice, even if it's a whisper.
—Barry Neil Kauffman
Content marketing is your means of gaining creative ownership over your audience's attention, which could mean driving traffic to a website or to a storefront to get more customers, or driving traffic to your LinkedIn page to get more job offers.
Content marketing is also your means of teaching people why they should care about you and your professional goals (or any goals for that matter). It's also your way of getting feedback on what other people care about, want, and need, whether these people be potential clients, hiring managers, recruiters, referrals, or team members.
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