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The Science of Intelligent Achievement
book

The Science of Intelligent Achievement

by Isaiah Hankel
February 2018
Beginner
312 pages
5h 3m
English
Capstone
Content preview from The Science of Intelligent Achievement

17Why a Good Story Will Make You More Money Than a Great Product

The story is what's going to get people excited.

—Blake Mycoskie

Person‐to‐person connections are at the center of ownership. In fact, network, is literally one of the three ownership‐based investments you've been encouraged to start making in previous chapters—the other two being knowledge and ability.

On the road to Intelligent Achievement, your pursuits will require you to deal with people.

One way or another, you need to know how to recruit help, and influence others in some way. You will surely be required to solve problems larger than yourself. This is where storytelling comes in.

Storytelling is an age‐old concept that brings people together and keeps them engaged. People ...

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Publisher Resources

ISBN: 9780857087607Purchase book