The Science of Intelligent Achievement

19How to Build up Your Virtual Rolodex

The most important things in life are the connections you make with others.

—Tom Ford

Any point of contact between you and a potential client is known as a touch point. To make a sale, you'll need to contact your readers and potential customers at least seven times.

The fastest and most effective way to collect these touch points is with email marketing, or similar mass communication means such as Facebook Messenger or mobile phone messaging. But before you can market by email, you have to build up your email list, or virtual Rolodex.

The only way to make your virtual Rolodex grow is to capture leads, and the best way to capture leads is with lead capture boxes and pages, collectively referred to as ...