February 2018
Beginner
312 pages
5h 3m
English
Content preview from The Science of Intelligent Achievement
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18The Magic of Turning Your Message into a Magnet
Not adding value is the same as taking it away.
—Seth Godin
Before the internet, bricks‐and‐mortar businesses stored all of their contacts in a company Rolodex, which was a desktop card index used to record names, addresses, and telephone numbers, in the form of a rotating spindle or a small tray to which removable cards were attached.
A company's Rolodex was its lifeblood and each employee's most valuable asset. If you had a robust enough Rolodex, no one would fire you. Even if you were fired, you'd be back on your feet in no time because of all your clients and connections. Today, the same is true of your email subscription list.
Google or Facebook can change their algorithm and limit the ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.