The Science of Intelligent Achievement

24The Laws of Convergence, Replication, and Accelerated Returns

It is in the nature of exponential growth that events develop extremely slowly for extremely long periods of time, but as one glides through the knee of the curve, events erupt at an increasingly furious pace.

—Ray Kurzweil

Now that you understand what it takes to be a creative owner, you're ready to start replicating and scaling your means of ownership. The key is to start thinking of your efforts as one giant, automated funnel.

You will bring attention into this funnel through social media, blog posts, lead magnets, and other forms of content. Then, as the sources of this attention diverge down a sales funnel, you will consistently track and analyze where in the funnel people ...