23The Addiction of Vanity Analytics and How to Really Use Social Media

Vanity and pride are different things, though the words are often used synonymously. A person may be proud without being vain. Pride relates more to our opinion of ourselves, vanity to what we would have others think of us.

—Jane Austen

Social media marketing is not creative ownership.

Content marketing in general is only ownership when you control your own access to the knowledgebase, network, and/or special abilities associated with the content.

No matter how many Facebook or Twitter followers you have, they will never be your followers. They will only ever be Facebook and Twitter's followers. If either platform decided to delete your account, your followers disappear. ...

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