Book description
Today's new social and virtual platforms and technologies can help you transform the way you market through tradeshows, exhibits, and events - helping you supercharge performance on every metric that matters to you. The Social Tradeshow is the first practical guide to using these new tools to reach more prospects, close more sales, and earn more profits. Renowned industry consultant and thought leader Traci Browne covers every step of the process, revealing what works (and what doesn't). She offers practical advice, realistic examples, and actionable ideas for companies of all sizes, in both B2B and B2C markets. Discover how to: * Create goals, measurable objectives, and strategies * Identify the tools and techniques most likely to work for you * Integrate social media and virtual events with existing pre-show, at-show and post-show tactics * Avoid older "virtual" techniques that have been proven to fail * Make the most of live streaming, video interviewing, mobile polling, and other innovations * Expand and enhance your community of customers and prospects year-round * Demonstrate the value of social media to key decision-makers
Table of contents
- Title Page
- Copyright Page
- Contents at a Glance
- Table of Contents
- About the Author
- Dedication
- Acknowledgments
- We Want to Hear from You!
- Reader Services
- Introduction
- I: The Social Strategy
- II: Prime the Pump
- III: On With the Show
- IV: You’re Not Finished Yet
- V: Problem-Solving Sponsorships
- Conclusion
- Index
Product information
- Title: The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers
- Author(s):
- Release date: June 2012
- Publisher(s): Que
- ISBN: 9780132918022
You might also like
book
Smart Business, Social Business: A Playbook for Social Media in Your Organization
This book will help organizations evolve into a fully collaborative social business. It serves as a …
book
Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media
Profit Big from Social Media: Strategies and Solutions That Work! Using new social media marketing techniques, …
book
Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization
Discover exactly how to manage and measure your social media efforts, understand your true ROI - …
book
The Top 10 Things You Must Know About Measuring ROI on Social Media Marketing
Skills, facts, strategies, techniques…whatever it takes! FT Press’s quick new Top 10s bring together the 10 …