Truth 13. Every message you send has a psychological impact

Which of the following e-mails start well? Which do not? Which versions would you keep reading, and how you would feel about each?

#1 Subject: Share a good idea, win a prize

Colleagues: Do you have an idea about how the company can do something better? Improve a system? Reach more customers? Tell our story more effectively?

CEO Jack Martin wants to know, so on March 18…

#2 Subject: Introducing a new suggestion system

Colleagues: Our CEO, Jack Martin, has asked this department to develop and implement a new system designed to encourage staff suggestions, so I’m writing to tell you that on March 18…

Assuming that you prefer alternative #1, notice how much energy it picks up because the ...

Get The Truth About the New Rules of Business Writing now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.