Truth 13. Every message you send has a psychological impact

Which of the following e-mails start well? Which do not? Which versions would you keep reading, and how you would feel about each?

#1 Subject: Share a good idea, win a prize

Colleagues: Do you have an idea about how the company can do something better? Improve a system? Reach more customers? Tell our story more effectively?

CEO Jack Martin wants to know, so on March 18…

#2 Subject: Introducing a new suggestion system

Colleagues: Our CEO, Jack Martin, has asked this department to develop and implement a new system designed to encourage staff suggestions, so I’m writing to tell you that on March 18…

Assuming that you prefer alternative #1, notice how much energy it picks up because the ...

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