December 2009
Beginner
224 pages
4h 3m
English
Content preview from The Truth About the New Rules of Business Writing
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Truth 13. Every message you send has a psychological impact
Which of the following e-mails start well? Which do not? Which versions would you keep reading, and how you would feel about each?
#1 Subject: Share a good idea, win a prize
Colleagues: Do you have an idea about how the company can do something better? Improve a system? Reach more customers? Tell our story more effectively?
CEO Jack Martin wants to know, so on March 18…
#2 Subject: Introducing a new suggestion system
Colleagues: Our CEO, Jack Martin, has asked this department to develop and implement a new system designed to encourage staff suggestions, so I’m writing to tell you that on March 18…
Assuming that you prefer alternative #1, notice how much energy it picks up because the ...
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