December 2009
Beginner
224 pages
4h 3m
English
Content preview from The Truth About the New Rules of Business Writing
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Truth 40. Tweeting and texting: the ultimate self-edit challenge
It’s clear that the ultra-short message, in the form of text messaging or mini-blogging like Twitter, has become a major means of interaction globally and an important business tool.
Texting (short messages sent by mobile devices that use SMS, short message service) is the medium of choice for many teens and twenty-somethings, who use it along with social media for general contact and prefer it to e-mail.
Many older people also depend on it for making plans, emergencies, and on-the-go contact, and it’s gaining traction as an advertising medium as well. The real estate industry, for example, uses text messaging to contact potential buyers and deliver new listings instantly.
Twitter ...
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