Truth 49. Skillful interviewing is a major (but unrecognized) business asset

You’re not a reporter, you say, so why should you be interested in knowing how to interview someone? Consider:

• Do you ever need to draw information from other people, such as in-house specialists or outside experts? This is critical when you’re responsible for a proposal or report, but also, you often want to elicit knowledge, ideas, or advice.

• Is networking valuable to you, and would active listening and questioning techniques help you build relationships?

• Do you lead teams? Collaborate with other people, departments, clients, or suppliers?

• Do you need to know how to negotiate effectively? Is selling part of your job?

Interviewing techniques help with all of ...

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